New Yorkers love fashion

NYC is regarded as a city that leads the fashion world and recently a bunch of New Yorkers proved by standing for hours in the pouring rain in clad in nothing but their underwear for a chance to score free clothes from the Barcelona based brand Desigual which recently opened a store on shopper's row- 34th Street and Fifth Avenue. No amount of free designer garb would entice me to strip down to my underwear in the heart of NYC.Would any of you? Btw the terms of the challenge was that the first 100 people who dashed into the store in their underwear were allowed to keep any two items that fit..

http://dnainfo.com/20100928/manhattan/fashionistas-wait-overnight-their-underwear-for-free-desigual-clothes/slideshow/popup/38256

Here's a look at the brand's Autumn Winter collection
http://www.desigual.com/#/home/
hmmm not really my cup of tea