I just saw the video on the Jessica Ridgeway Foundation...what is the money being raised for?

It's to install new playground equipment and to totally redo an existing neighborhood park that Jessica used to play at that was a little tired and needing some improvements. It will also be renamed in her honor so it is a positive way to make sure something good comes out of this. We are just a part of a lot of companies and individuals who have come together to help make this happen.